MorriSofa sets forth a clearly defined corporate strategy which will enable us to become a leading vertically integrated furniture company in the international marketplace.


Vision

Our vision to become a global leader in the furniture industry is supported by our success in understanding and satisfying customers' needs by delivery of quality furniture products at affordable prices and caring customer service.

Strategy

Over the years, the Company has established a leading position in the marketplace through building strong customer relationships and broadening customer base. We will strive further to meet our customers needs by maintaining and strengthening our position in the market place with these strategies:


Extend our reach in the overseas sofa market

To further enhance our competitive advantage as a leading player in China sofa export market by fortifying existing business relationships and exploring new business relationships with potential customers so as to further expand our business network into territories such as Australia, Europe and Canada.

Expand and strengthen our network in China

In view of increasing prosperity, rapid urbanization and rising consumer spending in China, we will continue tapping into of China domestic furniture market. At the moment we have 2 direct sale stores in China.

Expand our manufacturing capabilities in Cambodia

In order to support our sales and marketing expansion, we are currently in the preparation stage of setting up a production facility in Cambodia. We expect that such production facility will commence operation in the first half of 2017. There will be 5 and 9 production lines for sofas and sofa covers, respectively.

Enhance brand recognition of“Morris Holdings Limited” and “Morris Zou”

To pursue a combination of marketing endeavours which include advertising through various mediums, such as television, newspapers, magazines, internet and “Furniture|Today”, a weekly business newspaper of USA furniture industry. In addition, we plan to expand our exhibition room footprint in the High Point Market in North Carolina, USA. and participate in more exhibitions and showroom events in China, USA and Europe.

Selective pursuance of strategic alliances and acquisitions

To selectively pursue strategic alliances and acquisitions of furniture brands with reputable names that will enable us to expand our sales network, products portfolio, and raise the awareness of our brands and products.


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